I build and scale performance-driven e-commerce and lead generation systems.
13+ years in paid growth. Founder of SEMRail and PMUHub.
Experience across agency clients, owned e-commerce brands, and international campaigns.
Brands & Projects I’ve Worked On
Over the past decade, I’ve built my own ventures and contributed to projects for global brands through collaborations with agencies and partners.
My Global Experience & Projects
Over the past 13+ years, I’ve built and scaled ventures while contributing to projects for global brands across Europe, North America, and the Middle East.
My work spans founding and leading e‑commerce platforms, developing growth systems for service‑based businesses, and consulting on high‑impact digital campaigns for international clients.
Founder & CEO — SEMRail (Serbia & Florida, USA)
Oct 2013 – Present (11+ years)
Founded a performance marketing agency delivering growth through data-driven paid media, funnel optimization, and CRM automation for e-commerce and service brands.
Founder & CEO — PMUHub (Florida, USA)
Nov 2018 – Present (6+ years)
Founded PMUHub, a mission‑driven ecosystem for the permanent makeup industry — including an online magazine, professional education programs, and a curated e‑commerce shop serving thousands of artists across the US and Canada.
Co-founder — PhiSupplies.com / PhiSupply.com (USA & Canada)
Nov 2020 - Sep 2024 – (3+ years)
Co-founded and scaled e-commerce platforms for PhiAcademy® products, helping establish and grow the PMU supply market in the US and Canada. Successfully exited the projects in 2024.
Founder & CEO — MicrobladingSupply.com (USA & Canada)
Sep 2024 – Present
Founded MicrobladingSupply.com, an independent e‑commerce platform and official PhiAcademy® reseller for the US and Canada, focused on providing certified PMU artists with authentic products and reliable support.
PPC Consultant — Croud (London, UK)
Sep 2015 – Feb 2022 (6+ years)
Managed and optimized high-value search and display campaigns for global brands, including Regus, Victoria’s Secret, and Jurassic Park.
PPC Consultant — Hero Leads (Dubai, UAE)
Jan 2016 – Aug 2018 (2+ years)
Drove client acquisition through Google Ads campaigns, with a focus on high-ROI strategies for diverse international markets.
PPC Analyst & Consultant — First Beat Media (Florida, USA)
Sep 2014 – Jan 2017 (2+ years)
Specialized in developing and optimizing PPC campaigns for niche markets, with an emphasis on keyword research, strategic bid management, and scaling ad performance.